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defense
A Sports Marketing & consulting Firm
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About
Life turns on a Dime ... The best offense is a good Defense.
Dime Defense is a full-service sports marketing and consulting firm committed to upholding the integrity of our clients on and off the field.
Based in Atlanta, Georgia, Dime Defense works exclusively with current and former professional athletes to advance their philanthropic projects, as well as arrange their appearances, signings, speaking engagements, endorsements and special events.
Dime Defense specializes in innovative promotional strategies for our athletes and corporate clients.
Bookings
Dime Defense is the source for booking some of the top names in sports.
Many athletes inspire with their stories of triumph and perseverance. Others are known for being the life of the party with their incredible charm and personalities. Our booking agents will find the perfect athlete for your requested event within your budget.
We work closely with college event coordinators, corporate event planners, non-profit directors or nightclub promoters. Plus, many of our booking agents have personal and professional working relationships with current sports stars and retired sports legends.
Dime Defense books athletes for:
•Corporate Events
•Nightclub Appearances
•Golf Tournaments
•Meet & Greets
•Tradeshows
•Business Openings
•Conventions
•Religious Events
•And many more ...
Public Relations
Dime Defense is the media specialist for our clients.
We make sure athletes get the exposure they deserve whether through magazine and newspaper articles, blogs and podcasts or radio and television interviews.
Our professionals have more than 15 years of first-hand experience in broadcast and print media and know how to pitch stories that get clients noticed. We accept nothing less than fair and balanced coverage of our athletes.
Our public relations services include:
•Preparing press releases
•Writing proposals for projects
•Representing clients at community or foundation events
•Planning junkets or special announcement events
•Maintaining relationships with the media on behalf of client
•Keeping public informed about clients activities
•And much more ...
Event Planning
Let Dime Defense plan the perfect social, community or foundation event.
We specialize in every imaginable event for athletes from a one-day sports camp or a foundation gala to nightclub parties or an entire weekend extravaganza. Our event planners make sure our clients events are meticulous in detail and go off seamlessly.
We are extremely efficient and inventive and will achieve results under the tightest of deadlines. Our event planning services include:
•Negotiating vendor contracts
•Developing budget breakdowns
•Venue selection
•Supervising event staff
•Creating event flyers and banners
•Arranging food, décor and entertainment
•Developing an event concept
•Securing corporate sponsorships
•And more ...
Brand Building & Endorsements
Dime Defense builds successful branding and marketing strategies for our athlete clients.
For emerging sports stars, we will develop a marketing plan to give them the edge and the exposure needed to reach the next level of success. For our established sports celebrities, we will provide supplemental marketing support for their existing agents or management teams. Its an opportunity to get a fresh and objective perspective.
For athletes, their image is one of their most important assets that will follow them long after their professional career is over. Dime Defense provides brand building for our clients that will enhance opportunities to gain recognition by companies who want sports endorsers.
Athletes can create a powerful connection between a companys product or service and the consumer. Our brand managers match our athlete endorsers with companies that share the same values. Its a simple formula for success. Professional athletes can drive sales for companies.
Dime Defense allows our clients to handle their athletic performance, while we promote their brand and reputation.
Our services include:
•Scouting endorsement opportunities
•Developing branding strategies
•Creating corporate relationships
•Negotiating contracts
•Media & Speech Coaching
•Speech Writing
•Creating buzz through social media sites including Twitter and Facebook
•Develop personal websites with SEO specialization
Coming soon!
Check out our Summer 2009 events.
Jack McLean Park
Tallahassee, FL
July 4th
11am-3pm
Celebrate Independence Day with Tallahassee's own
William Gay. Enjoy FREE grilled burgers & hot dogs,
sno-cones, drinks, music and games. It's a small thank you to his community for their continued support.
2009 Super Bowl Champ
& Pittsburgh Steeler
Don't miss the children's show by
The Big-Headed Beaver and Friends from
The Character Center!
William Gay's
First annual
FAMILY FUNFEST
Saturday, May 16, 2009
Pittsburgh Steelers' cornerback, 2-time Super Bowl Champion
Deshea Townsend will host his 10th Annual Pay It Forward
Football & Cheerleading Camp, plus Inaugural Health Awareness Fair.
These events are FREE to the public and will promote good sportsmanship, leadership skills, academic success and healthy living.
Where: South Panola High School
601 Tiger Drive
Batesville, MS 38606
When: 9:00am - 2:00pm CDT
Football & Cheer Camp
Friday, April 17, 2009
A-DAY AUTOGRAPH SIGNING HONORING
2009 NFL HALL OF FAMER DERRICK THOMAS (1967-2000)
Meet Bama Greats! Bring your memorabilia to be signed by University of Alabama playmakers of the '80s and '90s. A portion of proceeds to benefit the Derrick Thomas/Neil Smith Third and Long Foundation.
Curtis Brown, Fernando Bryant, Stacy Harrison, Kevin Jackson, Kermit Kendrick, Antonio Langham, Derrick Lassic, David Palmer, Michael Proctor, Dennis Riddle, Dwayne Rudd & Rod Rutledge
$10 per autograph
Super Tickets
$20 for 3 autographs
$30 for 5 autographs
$35 for 7 autographs
$70 for all players
Where: University Mall
1701 McFarland Blvd East #2
Tuscaloosa, AL 35404
When: 6:00pm - 8:45pm CDT
Dime Defense: In the News
July 3, 2009
Gay eager to open Family FunFest
By Aimee Sachs, Staff Writer
Pittsburgh Steelers cornerback William Gay remembers his childhood Fourth of July tradition of sitting in the old Wal-Mart parking lot on Apalachee Parkway and watching the fireworks from Tom Brown Park.
The 24-year-old Rickards High graduate has come a long way since then. The Super Bowl XLIII champion is starting what he hopes to be a new Fourth of July tradition Saturday the Family FunFest at Jack McLean Park.
"I always wanted to do something just to give back and show my appreciation to my community," Gay said. (more)
July 4, 2009
Superbowl Champ Gives Back
Former Rickards Raider stand out William Gay has seen his share of fireworks in the last year. The Pittsburgh Steeler cornerback helped his team to a 12-4 regular season record, and their 2nd Superbowl title in four years.
So it's no surprise then that Gay chose July 4th to begin his first annual Family Funfest...With the help of Winn Dixie and others, Gay put on a day of free games and free food at Jack McLean park in Tallahassee.
This isn't the first time he's given back to the community he was raised in. He's also donated money and cleats, and even spoken to students at Rickards High. (more)
Several people got together Saturday at Jack Mclean Park in Tallahassee for a barbecue hosted by Pittsburgh Steeler, William Gay.
Called the Independence Day Family Fun Fest, the Super Bowl champion teamed up with Winn-Dixie to grill up some hamburgers, hotdogs and chicken, drinks and snacks.
The Fun Fest assisted the Character Center, which helps at-risk children struggling with learning disabilities.
Kids enjoyed games, a bounce house, and snow cones at the event.
Gay, who graduated from Rickards High School says if it wasn't for the people in the community where he grew up, he might not have been as successful.
May 15, 2009
Host of NFL players on tap for camp
Batesville native and Pittsburgh Steeler, Deshea Townsend is hosting his 10th Annual Pay It Forward Football and Cheerleading Camp this weekend. 1,000 children have pre-registered for the Saturday, May 16 event at South Panola High School. The camp will be held from 9 a.m. - 2 p.m.
Townsend, a defensive back with the Super Bowl winning Steelers, will be in attendance along with participating teammates: Tyrone Carter; James Farrior; Hines Ward; Willie Parker; Ike Taylor; William Gay; Santonio Holmes; Casey Hampton; Fernando Bryant and Charlie Batch. (more)
April 18, 2009
Autograph signing supports Derrick Thomas charity
By Wayne Grayson, Staff Writer
In the 33 years he was alive, Derrick Thomas sacked hundreds of quarterbacks, but he also touched the lives of many people. Former Crimson Tide linebacker Dwayne Rudd counts himself in the latter group.
Derrick Thomas was the reason I came to Alabama, said Rudd, who played in the NFL from 1997-2003. He was a major influence on my career and the way that I view the game of football.
Rudd was one of several former Tide standouts who attended an autograph signing Friday night at University Mall which benefited the Third and Long Foundation, a charity Thomas started in 1990, 10 years before his death. The foundation works to increase literacy among inner-city youth.
Thomas was recently inducted into the Pro Football Hall of Fame and will be enshrined Aug. 8 in Canton, Ohio. Rudd said he wishes Thomas was alive to accept the honor.
Its just a tough thing to swallow that he wont be here to accept it himself, he said.
Thomas died in February 2000 after a car wreck that left him paralyzed. (more)
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